Let’s do Digital right. From day 1.

Let’s do Digital right.

From day 1.

Digital Transformation

the 7 Pillars

Digital Transformation

the 7 Pillars

1

Strategy

Innovation
Digital
maturity

In the Strategy pillar
we will initially define “What business are you in?”
Then, we explore Innovation and evaluate new Digital Business Models – from vision to approach.

We will also uncover new digital enabled challenges and opportunities: from business to legal constraints, from Internet of Things to Analytics and organizational setup.

We will start the journey with a:
Digital Maturity Assessment.

2

Customer

Digital
journeys
Marketing

In the Customer pillar we will start from the new Digital enabled personas and customer journeys.

We will further cover OmniChannel from communication and sales perspective, evaluate digital offer best practices including Social & Local & Mobile and focus on SEO and Google Analytics recommendations

We will uncover the new Customer care opportunities and the transition from classical to: 1to1, real-time, personalized and contextual marketing.

3

Team

Change
Organization
Agile

In the Team pillar
we will focus on one the most important topics: the Change Management process for both internal and external stakeholders.

We will also cover best practices in organizational design, clarify the setup of the Digital team, their profiles and KPIs. We will identify the training needs of the core team.

One of the focus areas is: Agile for non-IT. It will cover 2 aspects: agile thinking and agile working (Scrum) – from training to hands on support.

4

Processes

Mapping
Improvement
Digitalization

In the Processes pillar
we will do Business Processes Improvement.
We map, evaluate & optimize the current processes and find ways to simplify them through digitalization.

We will follow a 6 steps structured process:
Plan
Analyze
Redesign
Acquire
Implement
Improve

5

Finance

Controlling
Project
management

In the Finance pillar we will cover the correct business case creation principles and KPIs tracking.

Here we will also set proper project management methodologies and discipline to focus on results.

6

Technology

Architecture
Data
Analytics

In the Technology pillar we will start with a clear understanding of the IT architecture: from AsIs to ToBe.

Further we will thoroughly analyze the hard IT topics like: “right speeds IT” and increased agility by shifting away from monolithic towards modular platforms.

Next we will focus on the integration of data sources to increase both the single view of each customer and reporting ease. We will also uncover the potential of AI and the impact of unstructured data.

7

Projects

Setup
Operations
Optimization

In the Projects pillar we focus on 3 types of projects: eCommerce, CRM / Marketing automation, Mobile apps.

Each project will have 5 phases:
Discovery & Ambition
Analyze & Scope
Build & Setup
GoLive & Operate
Learn & Optimize

A comprehensive Fulfillment dimension will be added for specifically for eCommerce projects to cover the initial setup, the logistics operations and the efficiency improvements.

Our story

COSTEAconsulting was founded in 2014 with a clear focus: help teams successfully leverage the opportunities of the new Digital economy.

True to our vision, we are still doing this today. As the world changes and evolves, we help our customers catch-up and then lead their industry through Digital.

Our founder, Cosmin Costea, started the company after a solid 15 years successful management career with strong track record of performance in eCommerce, Digital Marketing & OmniChannel Retail.